Startups push augmented reality apps to market

Jul 03, 2009 in Uncategorized, animation, computing, culture, education, entertainment, software

Augmented reality (AR) technology, which overlays 3-D graphics or information over a live camera feed, isn’t a brand-new idea. But now that smartphones are penetrating the mass market, AR may be on the cusp of wide adoption. Imagine traveling to a foreign country, pointing your camera at a building and having it up pull up a trove of historical information, video and images of the place over the past century. Two early AR services are SPRXMobile’s Layar (in the Netherlands) and Tonchidot’s Sekai